Why Seo NZ is different to any other Search Engine Optimisation Service. Our mission is to meet our clients core objective. Many Seo service providers miss the point of what the best possible outcome is for the client. We recognize clients don’t use services to get their sites ranked. The client’s key goal is to meet an objective whether that be more sales, leads, donations, subscribers.

There is little point to ranking for keywords in search results if those keywords don’t convert for the desired result! Many Seo firms use the shotgun approach of the more traffic we can send a site the more goals will be meet.

This approach is not only usually the most costly to achieve but also results in extra overheads and staff spending time on non productive activities such as answering unrelated queries.

The perfect world for any viable commercial business operation is

• Choose the best possible demographic or profile of customer
• Have them buy the most profitable service or product

In the past advertising and promotion methods relied mainly on the shotgun approach the only way of approaching potential customers based on their location was through the use of phone directory listings, local radio, television, fliers and or mailers or door to door.

Due to the expansion of the world wide web and huge range of options available to advertisers targeting or finding leads based on age, location , gender and even income and education is a very simple process.

The advantages that result are numerous.

See more clients in the same business hours and reduce travel expenses by having customers that are closer demographically.

Reduce or totally eliminate advertising overheads.

Reduce numbers of staff needed to generate sales.

Find cheaper suppliers.

Build relationships in related markets that lead to strategic group marketing.

Reduce time and expenditure on non profitable activities.

A good Search Engine Marketing Company should understand these principles, they should be motivated to not only help their clients increase conversions but target campaigns that reduce overheads.

At Seo New Zealand we realise that our success is tied in with that of our clients the better job we do at optimizing their campaigns to not only increase conversions but reduce overheads the more successful the clients business will be and as a result the more likely they are to use more of our services. In a nutshell the more money we help our clients make or save the more they will spend with us. We take the approach of providing just the services the clients need, not attempting to sell them services that may provide little or no benefit.

To meet these goals our first step is to analyze the market and competitors sites, find the best demographics that meet the clients products or services that will also assist in reducing overheads.

So where required by the customer step one for us is to prepare a report with competitor analytics, keyword research that leads to the best conversions and a plan to achieve these.